TV Extends its Reach

Yesterday there was an announcement in The Hollywood Reporter that the series The Fosters has an order for a 5 part web series that will focus on the group home where the character Callie is currently living.

Lost Girl used 4 webisodes to bridge the gap between season 3 and season 4.

Defiance has a full-fledged video game to complement its TV show. Some shows have less complex games that run as apps on a smart phone rather than as multiplayer games on a gaming device.

Many networks have apps that give you exclusive information on your phone or tablet that you watch while watching the show on your TV.

Most TV shows have Facebook pages where photos and video clips are posted regularly.

The show and the actors in a show may be expected to use Twitter and Instagram to communicate with fans while a show is on the air.

Orange is the New Black quote posted on Pinterest.
Orange is the New Black quote posted on Pinterest.

Some shows, Orange is the New Black for example, make extensive use of images that can be shared on Pinterest.

From the prospective of the TV show, this is all marketing, PR, outreach: the essentials of success. From the perspective of a fan, it’s a bit overwhelming. There’s so much you have to keep track of if you want to know all about your favorite show or your favorite actor. Add to that all the Tumblr blogs, or blogs like this one, that bring you even more about your favorite shows.

How much time do you spend on a 2nd screen – your computer or tablet – exploring all the media surrounding your favorite TV shows?

And, thanks for reading. I know there’s a lot out there to choose from. I appreciate your attention.

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