Several months ago, Lifetime TV announced Broad Focus, an effort to put more women in all sorts of positions behind the camera as directors, producers, writers, and content developers. Lifetime recently announced how well it’s working.
Five of those Lifetime movies are the top five movies in ad-supported cable for women 25-49. They are: Alex Kalymnios’s Cleveland Abduction, Angela Bassett’s Whitney, Rachel Goldenberg’s A Deadly Adoption, Vanessa Parise’s Perfect High, and Nzingha Stewart’s With This Ring.
As Lifetime put it in this Tumblr post, “The Top Original Movies in 2015 on Ad-Supported Cable were directed by women. And we’re just getting started.”
Lifetime TV is behind an initiative called Broad Focus (what a pun!) that aims to put more women in creative positions behind the camera as directors, producers, writers, and content developers.
Here’s the announcement video.
Lifetime couldn’t be a more logical network to lead the way on this. It has an audience of women who are hungry for more great content by and about women. I applaud the idea and hope we see some great creative work on Lifetime as a result.
One of the first announcements from the Broad Focus initiative is a partnership with Geena Davis’ Bentonville Film Festival. The Bentonville Festival showcases female and diverse filmmakers and guarantees distribution to winning films. The partnership makes Lifetime TV the Festival’s exclusive cable partner. At least one of the winning films from the Bentonville Film Festival will air on Lifetime, plus one of the winners from the festival’s script contest will be developed for Lifetime.
Women are taking control of producing, directing, and the entire creative process in numerous ways. I’m always happy to hear about these efforts and new organizations and initiatives surrounding them. I support and applaud them all.